Program Focus
Designed specifically for MIIC alumni entrepreneurs, this session combines inspirational insights from 1-2 global marketing giants (via short pre-recorded or live segments) with highly practical, culturally relevant guidance from dynamic Ugandan marketing experts.
22 August 2025
Physical Session
Access actionable marketing frameworks focused on delivering customer value.
Program Objectives
- Empower alumni to break through marketing barriers with bold, customer-centric strategies tailored to Uganda’s market.
- Provide concise, actionable marketing tools and mindset shifts that directly impact conversions and ROI.
- Foster collaboration and learning through participation from both global thought leaders and local experts.
- Create a lively virtual environment that encourages peer exchange, networking, and practical application of marketing tools and concepts.
Expected Outcomes
Marketing Mindset: Own Your Growth
Growth-oriented thinking fueled by local insights and global marketing trends. Overcoming fear of failure with courage and adaptability specific to Uganda’s entrepreneurial environment.
Storytelling That Sells
Authentic brand storytelling techniques to build trust and differentiate within local markets. Practical tips from Ugandan experts on positioning your brand to resonate with your community.
Digital Marketing & ROI-Focused Social Media Hacks
Leveraging WhatsApp, X, LinkedIn, Instagram, and other platforms for organic growth and paid campaigns. Tools and simple analytics to track marketing investment results with an emphasis on data-informed marketing.